After leaving school in 1984, Ron and his father decided to start an agricultural business together. Chicory was emerging at the time as a popular crop, so it was an easy decision to make. Years later, his brother joined, and the two brothers currently run the business. They grow produce on a small scale, due to the price. “When growing chicory, you don’t want to take any risks," explains Ron. Over the years, he’s witnessed the swift rise and fall of many chicory growers. Vissers prefers caution and quality, a method which has led to longevity in the sector.