Peter, Dave en Margot Appelman

Peter is primarily focused on the soil, commerce and sales. Together with Oxin Growers, he keeps a keen eye on the market to ensure good prices. He’s also really interested in soil management, and very involved in the transition to residue-free and emission-free cultivation. This applies to both his own business and society in general. “This transition is something that society as a whole needs to undergo," Peter believes. To help familiarise consumers with agricultural practice, Peter is an active participant in a theatre group, in which he plays the role of a grower. “Sometimes, people are amazed when they hear how things really work in practice, and what we as farmers are already doing to ensure responsible and clean agriculture.” Peter has no doubts that change is underway in agriculture. What this change will look like remains open to question. In any case, Peter will remain fully active in making his contribution.