With the arrival of Marcel and his twin sister in 1968, the Van Jaarsveld family envisaged a brighter future in Flevoland and decided to move. In 1969, they built an apple growing company from scratch. At the age of 19, Marcel followed in his parents' footsteps by joining the family business. He now runs operations independently. He made a conscious decision to focus on apple growing, namely the Elstar and Red Jonaprince varieties. “This decision was made to ensure efficient production", Marcel explains. “In addition, these two varieties are perfect for Dutch supermarkets."
