Jan Willem took over his parent’s fruit farm, which is located in the North-East Polder, in 1993. Yet they didn’t start out this way. Initially, his parents owned a smaller mixed farm in the Betuwe region before moving to the current location in 1963. Great change occurred again in 2016, when, with Jan Willem as the new owner, the switch was made to organic farming. He reduced the scale of the farm to a more manageable size. Today, two thirds of production is focused on pears while the remaining third is apples. His main variety? Organic Conference.
